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Stay tuned for our e-mail/phone notification, as soon as we’re done printing and framing, we’ll ship your item direct to you

About Shera

Shera, an Amharic word for canvas, is a digital marketplace for professional and amateur photographers, graphic designers, digital artists, and painters, as well as art lovers and collectors. Shera aims to simplify the art buying process for both the buyer and the artist by doing all the work that comes with promoting, printing, inventory management, store management, and logistics. Shera also has a broader vision of fostering a sense of community within the art scene in Addis Ababa and beyond. To bring this vision to reality, Shera will coordinate and host various events including workshops, pop-up art sales events, and prepare knowledge-sharing opportunities.

Shera is created and managed by Firma Media and Communications PLC, a company specializing in providing documentation and communication services. Firma is dedicated to dignifying the Ethiopian image. Shera is a subscription-based platform where photographers and artists who represent Ethiopia beautifully and with dignity enhance their visibility and marketability. For the finishing touch, Shera does the work of making featured works of art home- or office-ready through high-end framing.

Are you an artist?


Contact us at artists@shera.et for more info

Artists' Login

Welcome back! Monitor how your artworks are doing by logging in with your credentials. If you have lost your password or have a trouble logging in, contact us at artists@shera.et

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Photo: Devotion by Abel Gashaw