Shera’s Guide to Promoting on Facebook

Photo by Solen Feyissa on Unsplash

If you want to promote artworks on Facebook and Instagram, you need to think like Facebook and Instagram (which are becoming increasingly similar). As many social marketers know, it can be tough to get your content seen by the people who like your page or your friends, let alone reach those who don’t. However, there are some things you can do to give yourself the best chance possible. In this guide, we’re going to explore some key tips to help promote your Shera page on Facebook.

Optimise Your Profile Page for Selling

How your socials look will go a long way toward supporting your effort to promote yourself. If they’re on point, your audience will feel more confident when it comes to investing in your aesthetic.

Make sure that you’re active on socials. If people visit your Facebook page and see you’ve not posted anything for months, they’ll move on quickly and may even wonder what’s happening with your brand. Changing your cover photo and profile photo regularly can be a good way to keep people interested, and it’s relatively easy to do.

With the above in mind, it’s important that you:

  • Have a beautiful cover photo and profile photo
  • Include a clear page description or bio, showing the human side of your project. Tell people who you are, what you do and why you do it
  • Link to your Shera page on the ‘About’ section of your Facebook page (and anywhere else it’s possible to add a link!)

Keep it Simple

When it comes to your Facebook aesthetic, try not to overthink.

The perfectionist in you will make you feel your post isn’t the best it can be, but you need to escape that thinking. It’s your baby, we get it, but if you spend too much time thinking about your posts you’ll never post anything. Some of the best ads we’ve seen use simple content and visuals to shout about what’s coming up.

A great starting point is to grab a sample of your framed artwork, and use it to make content. You could post a photo, record a quick video or even make a cheeky GIF. Why not do all three?

Your Fans Have Feelings Too, So Engage With Them

This one’s simple, but it might be the most important. The key to growing any social community is respecting people’s time, constantly interacting and showing love when somebody goes out of their way to show you some. If you do these things, you’ll be rewarded with a dedicated community.

When someone comments on your post saying they love it, say thanks. If someone sends you a photo of them hanging your artwork in their space, post it on your socials and credit them. Through this, you’re bound to gain loyal fans and customers.

 

Create Hype! 

We mention this a lot, but how well you communicate key moments to your audience is crucial to any good marketing.

As a rule of thumb, make sure you do these things:

  • Do posts that ‘hype’ your products on Shera. Things along the lines of “New photos added to my page on Shera, click the link below to order yours!” and variations of that
  • Make it clear and announce when your page goes live, or ‘launch’ your new photographs (and direct them to your Shera URL)

 

Experiment With Your Content, Figure Our What Works Best For you

When it comes to posting your content on Facebook, you have lots of options. You can do a photo post, a carousel/gallery post (good for showing different angles of the same product or if there’s frame and size variations), a video post and a live video post. The choice is yours.

It’s important to have fun with your social pages, and not take them too seriously.

 

Schedule or Share Direct from Instagram to Boost Your Output

Instagram is owned by Facebook, and for that reason the two platforms continue to work together better as time goes on.

This means that you can boost your input on Facebook by sharing direct from Instagram. You could save yourself time by bringing across the content you’re posting from Instagram onto Facebook, whether it’s photo or video. If you’re already active on Instagram, you can incorporate it into your Facebook strategy as well and cover off two social networks rather than just one.

Testing Using Facebook Stories

If you have an idea that you’re unsure about posting direct to your page, Facebook Stories allows you to test your idea. Much like on Instagram, the story will only last 24 hours and isn’t permanent.

If the content gets a good reaction on Stories, you can be more confident in posting it on your page proper. Again, have fun with it and try not to think too much.

All done! We hope this will help you with your future campaigns. If you have any questions, please get in touch – we’d love to hear from you.

Also looking to promote your campaign on Instagram? Head to our Instagram campaign promo guide here.

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