Shera’s Guide to Promoting on Instagram

Photo by Solen Feyissa on Unsplash

The idea of using your Instagram account to promote your photographs can be overwhelming; you’ve worked hard to organically grow friends and fans, so do you really want to start shouting about your new commercial project on Shera?

We hear you, it’s a relevant concern and one that shouldn’t be taken lightly. However, over the years we’ve had the pleasure of watching some of the most creative brains doing it brilliantly, and we’ve been taking notes. Turns out it is possible to promote your work on Instagram and to do it in a way that doesn’t alienate your community.

We’ve prepared a few tips on promoting your Shera page on Instagram, picked up from our own learnings and by watching our artists – we hope you’ll find them useful.

Show the Process

It’s time to move away from thinking that Instagram is for staged, professional photography only. Some of the most effective Instagram marketing campaigns are built on behind-the-scenes access. For you this could mean:

  • Documenting your journey as authentically as possible. Post a regular stream of photos and videos from street, studio or workspace, anything that shows you are human and that your artwork or process is unique.
  • Using plain language. Again, people want to follow humans, not robots. Talk to your community like you’d talk to a close friend.
  • Using Instagram Stories. We find Instagram Stories is a great tool for this kind of content.
  • Trying not to overthink it. Your brand is everything, we get that. With the tools above you have a number of ways to post more frequently in a way that doesn’t compromise what you’re about.

Use Instagram Stories

Your mantra with Stories should be to keep it simple, and to keep it coming. Don’t overthink. Just post. The benefits of Stories:

  • Your chance to be authentic. Stories are the best way to show your fans you’re a real, living, breathing person.
  • Every time you post to Stories your account is pushed close to the front of the queue in the Stories bar at the top of the mobile app. Keeping your account in the front of your audience’s mind.
  • Swipe up; Those of you lucky enough to have verified accounts or 10,000 followers will be able to link directly from a story a designated website. However, keep in mind that your account will need to be a business account to access the ‘swipe up’.
  • Those who aren’t verified shouldn’t be disheartened, Stories still drive good traffic when you direct people to the link in your bio.


Create Highlighted Stories Albums

You can now save your Stories to Highlight ‘albums’ that sit at the top of your Instagram profile. These albums will be one of the first things mobile users see when they land on your profile, presenting a great opportunity to get more eyes on your content.

It’s easy to do, simply hit the ’love heart’ icon on any of your newly posted Stories, create or select the album, and it will automatically be added.



Gallery Posts

Gallery post is a brilliant way to get more bang for your buck. A single gallery post can and should include a mix of your designs, product mock-ups, story.

Think about when you shop online. You normally need to see the same product from the back, from the side and to see the detail, right? Use this thinking when putting together galleries on your Instagram feed.


Link in Bio

The link in your bio is the main connection point between your Instagram fans and your framed artworks. The best artists on Shera understand the power of the link in their bio. We recommend you change the link in your bio to your personal shop URL on Shera. Make sure that every post you do promoting your artwork is accompanied with a strong call-to-action asking your community to click.


Keep Momentum

We recommend:

  • Show happy walls with your artwork. Gather photos from happy customers and friends who have purchased and share this on your feed. This is one of the best ways to add credibility to your artworks, and to get people buying.

Follow these tips and you’ll be giving yourself the best possible chance to grow your audience, to make new fans who support you for you and, ultimately, to sell your artworks. In addition to the above, we also recommend using the #SheraET hashtag and to tag the @shera_et Instagram account in your photos. While we can’t share everyone’s creations, we’ll always do our best to highlight our favourite marketing posts when we can.

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Photo: Devotion by Abel Gashaw